This card was issued in Finland by Hellas in 1960. It is card number 73 from a set of 180 cards entitled "Pop and Film Stars (I)". The front of the card shows a colored picture of Perry Como while the back of the card has the card number, the title and a brief description in Finnish and one other language (Swedish?). The back is similar to the sample shown. The card was given as a free premium with the purchase of gum. The size of this card is approximately 2.1 x 3.2 inches. This card, which is printed on thin stock (like a sticker) was intended to be mounted in a special album and the cards are usually found pasted down or with a glue residue on the card.

Gum Card
Finland

Photo courtesy of a Private Collection

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Friday, December 09, 2011