His subordinates are
never pushed around. No executive of his show turns
nasty in his hearing, nor out of it if Perry can
anticipate it. He is an amazingly direct and simple
person who has attained a remarkable position in the
affection of the public, far beyond the limitations of
his latest recording, far deeper than the impact of his
ratings. His fans range from bobby sox to rocking
chairs, from saloon to church, and literally around the
globe.
Recently when
the estimable Claire de Lune
by Claude Debussy was to be
given a musical editing and American lyrics by Mitchell
Parish, lyricist of Star Dust,
the reins on its presentation
were held tightly by the publishers in Paris. All the
way from France, therefore, came the insistent request
that the
world premiere of the
popular version of this classical sweetness must be
performed by no one but Perry Como. The ramifications of
this simple little international flattery were
considerable, for Mitchell Parish had promised the world
premiere of the piece to the star of another TV show.
Therefore,
it took a great deal
of diplomacy between France and Tin Pan Alley, between
Parish and the man of his impulsive promissory whim, and
between the latter and Perry, who rarely makes a guest
appearance on any TV show. This was accomplished by as
vast a complexity of meetings and diplomacy as might
open the Suez to Israel, the Iron Curtain to Eisenhower.
When it was done, it was done simply, as Perry does all
things. But such conspiracy! Needless to note, the
conspiring was done by all the rest; when it came to
Perry he simply agreed, and showed up to sing his song,
and everyone from Broadway to the Champs Elysees was
enchanted. Also happy.
Perry's most oft-quoted
description is "Nice Guy" or "Mr. Nice Guy." Even the
cynics who hoot at the very notion that anyone could be
nice and decent and uncomplicated, except possibly a few
clergymen and perhaps a milkmaid or some such midwest
"square," now agree on Perry's basic simplicity. One
magazine writer sought to locate even the slightest
chink in Perry's amiable armor; he found none, and that
was the point of his piece. Another tried to prove Perry
isn't as relaxed, as calm as he appears. The writer had
almost pure awe in his typewriter as he proclaimed that
here was the definitive uncomplicated human being.
Perry's weaknesses?
Casual clothes. Loud ones, casual slacks, colorful
cardigans, sports shirts, loose jackets, looser shirt
collars. He loves golf, bets comparatively small amounts
and loves to win. He seldom loses. He loves to play
poker, and loves to win; he seldom loses. Recently we
flew to Florida and Perry pulled up to the table at the
back end of the DC-7 and for four hours amiably flipped
the spotted paste boards with his pals. He won.
"He always wins,"
shrugged Mitchell Ayres, his orchestra leader.
These are mild
stirrings leading to some understanding of the character
of Perry Como. He loves to win. That he does in almost
everything he tries is the amazing marginal note. Some
observers suspect he has sort of drifted uphill to
success, but this is not the case. There is a lot of
structural steel in Perry, which is covered nicely by
his handsome, tweed-thatched facade. Nothing much gets
past his notice that is bad for his show, his career, or
his reputation.
Perry's resistance to the
tasteless and the blue material which occasionally seeps
into TV is legendary around his show. When a young
comedian was hired and turned up with a monologue subtly
suggestive in some of its parts, Perry blew no top,
screamed no orders, merely told someone to pay the young
man his full fee for the show and take his shabby
suggestions elsewhere. As far as the "apprentice Bob
Hope" was concerned, he may have figured the show was
running too long as the routine went down the channel.
But it didn't go on Perry's TV air, nor do plunging
necklines or topical shafts of purported wit based on
what makes Jayne Mansfield tick. There is a homey
cheerfulness to the shows which have grown into the
public's affection and respect as sturdily as the oak on
the front lawn.
This vastly simple
citizen is forty-five years old. He was born May 18,
1912 in Canonsburg, Pennsylvania, seventh son of a
seventh son, first of his parents' thirteen children to
be a citizen of the United States by birth. Perry often
cites the seventh-son-of-a-seventh-son statistic as an
indication of the "luck" which he says guides his
destiny, but there is plenty besides pure luck to it.
By now of course it's
a show business joke that Perry was a barber; lots of
the fun at his expense has to do with barbering, 'and by
a strange coincidence the biggest rating received his
first year on TV in the hour-long format came when he
shaved off the beard of movie star Kirk Douglas, an
event heralded good-naturedly in advance. And Perry is
not using barbering as a point-stretching attempt to be
a member of the common clan; he actually was a
barber-his old friends say a pretty good one.
His Italian parents,
Lucia and Pietro Como, who settled in the small
Pennsylvania town, considered barbering a proper
profession for any
fine, handsome young
Italian lad, and from his thriftily husbanded $175 a
month, Poppa Como set his son up as a man of the
scissors and chest cloth.
At ten Perry was
apprenticed to Steve Fragapane and started the sturdy
ambition to be the best barber in Canonsburg, which
title Steve Fragapane then held. By the time Perry was
fourteen, he opened his own shop as a means of
making money after
school. With two assistants and a guitar he turned it
into a nice little money maker.

"Those miners like barber shops before they start
celebrating Saturday nights, and they tipped good, too," Perry remembers.
After graduation from high school it became his
full-time career, but he didn't realize he would find more of a future because
of the guitar, standard equipment in any Italian barber shop, than because of
the shears. Finally Perry boosted his little business past his mother's $60
weekly dreams, and the miners, black with coal dust but eager to be tidied up as
they fled the mines for their big weekends, helped Perry climb to the point
where he was turning
a neat little $125 profit weekly. Net.
He knew everyone, and everyone knew he
could sing, and no one
urged him to shut
up as he crooned along with razor and shears for rhythm. Life was good, business
was better, he was the local talent in the community — and in 1933 Perry went
off to Cleveland for a well-earned two-week vacation.
In Cleveland there was an orchestra led by one
Freddy Carlone, familiar to Ohio dancers. Perry's friends urged him to sing a
song or two with Freddy's band and Freddy was willing. It turned into an
audition, for a few weeks later Carlone sent an insistent summons for Perry to
join the band. It was the sort of decision sports writers call "crucial." Here
he was earning $125 a week, in his own shop, his future fairly well secured.
Still, he loved to sing, and
he might be paid more for singing one day after he had learned as much about the
crooning profession as he had about the barber's. There were several
complications, the major consideration being the lovely young girl he loved,
Roselle Belline. Roselle didn't urge Perry to take the safe way,
but encouraged him to do what his
musical heart desired. Perry and Roselle
were married July 31, 1933, and he joined
Freddy's band, earning $28 a week to start.
During the next two years Perry became a local
celebrity around Cleveland. He had a lot to learn-poise, phrasing, selling a
song. The strange all-night hours were the toughest to learn; in fact he never
quite was reconciled to them, and now never is a member of the night life
brigade.
Perry's idols were Bing Crosby and Russ Columbo;
he met the late
great Columbo in Cleveland, never knowing that the then-famous
singer's big hit Prisoner of Love
some day would be a Como recording selling in fantastic amounts.
Life was good, if not exciting nor overly portentous of things to come, when in
1936 Ted Weems heard Perry and offered him $50 a week.
Bands were hot. Casa Loma had started it, Benny
Goodman had picked up the beat and swung it, Artie Shaw was beginning the
Beguine, Glenn Miller vying with the Dorseys and Mal Hallett and Jimmie
Lunceford and such. Ted taught Perry to dislike one-nighters, though he didn't
think in terms of dislike at the moment. Ted Weems had a touring band, but it
also was on the radio, and made records, and Perry's name finally was on a label
as "vocalist." There were the usual girl singers; one was "Marvel Maxwell," who
later changed her given name and became the first of the Red Hot Marilyns. Perry
even played the Strand Theatre on Broadway, where the star was Ann Sheridan.
This was his new version of the Big Time.
Well, along came a war, and the finish for the
moment of touring bands. Glenn Miller went into khaki, Artie Shaw into Navy
blue. Ted Weems went into the Coast Guard and broke up his band, leaving one
Perry Como to take stock of his fortunes, which were nonexistent in 1942 when
Weems' men blew off in all directions. There was the little matter of beautiful
Roselle and a son, Ronnie, born in 1940. They had tried to travel with Perry for
a time after Ronnie was born, but that proved impossible, no way to raise a boy
by Perry's strict family standards. Therefore Perry's eye strayed again to the
warm protection of Canonsburg, and he went home to engage in negotiations with
real estate agents for the lease on a local store, therein to build another
barber shop, wherefrom never to stray.
It was not too many hours before Perry was to
have signed on the dotted line that Tom Rockwell, head of General Artists
Corporation, telephoned with a firm offer of $100 a week to sing on the Columbia
Broadcasting System. Rockwell also had an RCA Victor recording contract, and
great plans.
Always the conservative, Perry was about to turn
down the offers when Roselle changed his mind.
"You can always get another barber shop if it
doesn't work out," she urged.

So Perry shuffled off to Manhattan. Frank
Sinatra was the new rage. Perry was booked into the Copacabana, the elegant
sub-basement hard by Fifth Avenue, and he stopped the show each night. Word of
the appearance of another singer, suitable for enshrinement in the hearts of
bobby soxers and their elders alike, got about and before you could say Fort
Knox, Perry was a star.
He played theaters, made records, did wonderfully at both. His
first RCA Victor hotcake, Goodbye Sue,
was released in 1943. By 1945 he was a favorite and his
Till the End of Time struck that
gold lode called "a million copies sold." In a single 1946 week 4,000,000 Como
recordings were turned out. As of the moment, eleven Como waxings have sold more
than 1,000,000. Lots of others have been smash hits just short of the
million-mark.
No corner of show
business escaped Perry in those years. He went to
Hollywood and made four films. His radio years with
Chesterfield as his sponsor started in 1944 (his old CBS
show had run a year without a sponsor but with a rising
tide of clamoring fans) and Chesterfield stayed with
Perry eleven years. He started five nights a week,
fifteen minutes an evening, changing later to three
shows a week. In 1950 came full-time television, and
Perry's personality, tidy appearance, handsome face and
just plain niceness began to be a byword wherever the
humanities were being appreciated. His quarter-hour TV
show became the biggest in the business, and in those
days of fewer TV sets and even fewer TV stations, his
voice went three evenings a week into an average of
15,500,000 homes. This was considered
fantastic. Recently
his TV ratings indicated his Saturday night hours were
sifting into some 49,000,000 pairs of ears. No doubt
about it, Perry Como now is an American institution,
like the hot dog.
In
1955 came the end of the 15-minute shows and the start
of the $15,000,000 NBC contract. Now a bit past the age
wherein most singing favorites can catnip the kids,
Perry remains the love phenomenon; at the moment this
typewriter strikes this paper, one of his recordings
(Round and Round) is Number One on the list of most
popular recordings as compiled by Variety, the show
business bible.
Where
does all this leave Perry? Oh, in a way, very busy, but
not so busy as to keep him from going home every night
to be with Roselle, Ronnie (born 1940), David (born
1946) and Terri (born 1947). He is recipient of one of
the highest lay honors in the Roman Catholic Church
(Knight of the Holy Sepulchre) and refused to have that
honor publicized.
He is
five-nine-and-a-half, has a tweed effect in his graying
hair, says he's not so nerveless as everyone insists,
but has patience and a true fondness for his fans. He
still calls the Carlone boys, who gave him that first
Cleveland band job, on holidays, birthdays and
anniversaries. He drives a Cadillac and a Thunderbird,
has a swimming pool in his back yard and a lovely home
not nearly so impressive as those of many of his
entertainment pals.
He
hires his staff and then has complete faith in them,
chooses colleagues and friends with equal deliberation.
Then he doesn't waver. He hates to wear a necktie, and
even worse, hates dinner jackets, stemming back to his
absolute necessity of wearing a tuxedo in the days of
stand-up collars when he was with Freddy Carlone and Ted
Weems. Recently when he was honored at the Friars Club
dinner, he had to go out and buy a whole new dinner
suit.
He shaves with a straight
razor, even as he shaved the miners in those good old
$40 and S 125 weeks. His greatest embarrassment was
introducing
]ulie London on TV as
Julie Wilson. His greatest thrill was having Bishop
Fulton]. Sheen on his Christmas 1956 program.
Perry, Roselle and the kids live in a rambling home on
Sands Point, Long Island, where he dearly loves to cook
and eat spaghetti but doesn't do it too consecutively
lest he tip the scale. He doesn't tip the scales in
almost any way but popularity; his charities are un
publicized, his private life is indeed private, though
not by any yardstick cloistered. It took him seven years
after he was certain he could afford it, which meant he
could have afforded it several years sooner than that,
to build a swimming pool. His major recreation is
watching television nights, golfing days when he doesn't
have to work. One of his joys, accepted with some
disbelief, was Canonsburg's decision to change Third
Street to Perry Como Avenue.
When
the Canonsburg street-changing was scheduled, the mayor,
the Pennsylvania governor and other surrounding brass
turned out for the occasion. Perry just told a few
people he was taking a brief trip and only recently
Perry revealed this municipal secret in an interview.
Similarly, in Boston, the Christopher Columbus Community
Center was built in the middle of a congested tenement
section. Perry advised a few people he was off to Boston
on a private matter and it was only later it was learned
he was there for the dedication of the Community's new
"Perry Como Gymnasium."
Perry's mother still lives in Canonsburg. She refuses to
consider Perry's huge income and takes pride in all her
boys.
"Any
man who makes $75 a week steady, that man makes a good
living," she said, in gentle rebuke to what she honestly
believes was the rest of the family's exaggeration of
Perry's success.
As
for the rest of the world, no exaggeration is necessary.

This Is an RCA Victor
"New Orthophonic" High Fidelity Recording.
It is distinguished by
these characteristics:
1. Complete frequency
range.
2. Ideal dynamic
range plus clarity and brilliance.
3. Constant fidelity
from outside to inside of record.
4. Improved quiet
surfaces.
Printed in U. S. A.
Compilation notes and graphics for this 1957 collection were
contributed by Matthew Long, England