An RCA Victor Special Products Canada
record release specially for Kraft Foods Limited available by mail-order
only in connection with Kraft's long association in sponsoring "The
Perry Como Kraft Music Hall" on television. Kraft's 25 million-dollar
contract with Perry in 1959 was so large that it made the Guinness Book of World
records. Although Perry's weekly series ended in 1963, Kraft continued to
sponsor his television special on a regular basis following that
time.